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SPRING 2014


“God Save the Queen,” pays homage to our innate love and admiration of high fashion, while juxtaposing gritty Brit-punk inspired details and the true street hip hop culture.

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SPRING 2014


“God Save the Queen,” pays homage to our innate love and admiration of high fashion, while juxtaposing gritty Brit-punk inspired details and the true street hip hop culture.

Spring 2014

BOTB by HLZBLZ are excited to present our latest Pre-Spring collection, “God Save the Queen,” which pays homage to our innate love and admiration of high fashion, while juxtaposing gritty Brit-punk inspired details and the true street hip hop culture synonymous with BOTB.

We are proud to showcase the campaign for this collection, which was photographed by TK Anderson (aka TeekTheSneak) and modeled by the effervescent Courtney Money.

“Get Money,” a long sleeve crop top emblazoned with the Queen Bee, the know all & say all of fashion herself - Anna Wintour - as the face of a $200 bill, and the “Dog Pound” crewneck that showcases a Snoop Dog inspired photo collage, are particularly dear to our hearts. Both of these styles continue to cross boundaries with quirky tongue in cheek & fun design.

With our new collection, BOTB continues to break the boundaries in street style with meticulous attention to detail throughout each design, and by calling all ladies to aim for the unexpected, step up as the belle of the brawl and yell, “God Save the Queen."

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Story


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Story


The Rest Is Her Story

BOTB is a clash of two contrasting female embodiments, which come together for a melodic mix of chaos that presents the refined rebellette.

Only a flurry of juxtapositions can definite what BOTB is:  strong yet feminine, aggressive yet gentle; it is a label for the woman who doesn't live by a set state of mind but by the whim of her motives.  As an evolution of Lanie's women's streetwear brand Hellz Bellz, the young designer reflects upon her tough-girl mold she has pieced together over the years, against light hearted approach to design inspired by current youth culture.

Rough textures, and subliminal graphic add static to the matured line, as classic statement pieces are reworked into bold wardrobe choices.  The brand acts as a mirror against today's multi-cultured society and echoes the broad growing interest of each individual.

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